Objective
To scale Heba Boutique’s online performance by enhancing the customer journey from first click to repeat purchase. This included analyzing store performance, redesigning key website elements, and executing a full-funnel digital strategy combining paid ads, email marketing, SEO, and visual storytelling to increase sales and strengthen brand loyalty.
Strategy
Store Performance Analysis
Conducted a deep analysis of user behavior and sales performance to identify friction points and guide strategic improvements.
Homepage Redesign
Applied modern e-commerce UX/UI principles to rebuild the homepage with a clean layout, intuitive navigation, and clear calls to action.
Search Engine Optimization
Optimized product pages, collections, and site structure for high-ranking keywords related to modest fashion and hijabs, improving discoverability in key markets.
Paid Advertising Campaigns
Created and launched targeted ad campaigns on Meta (Facebook/Instagram), TikTok, and Google, optimized for sales conversion and seasonal promotions.
Email Marketing
Designed and deployed automated email flows for cart recovery, new arrivals, and exclusive offers. Campaigns were tailored to drive repeat purchases and increase customer lifetime value.
Social Media & Print Marketing
Developed branded assets for digital promotions and in-store flyers to create a seamless brand experience across touchpoints.
Commercial Videography
Captured professional video content at pop-up shops to boost brand awareness and deliver high-performing visual content for campaigns.
Results
The integrated strategy delivered strong results across all key metrics:
- Online store sessions increased significantly post-redesign.
- Email open and click-through rates consistently outperformed industry benchmarks.
- Paid ad campaigns drove measurable ROAS with spikes during event periods.
- SEO rankings improved for target keywords across Canada.
- Video content boosted engagement on Instagram and TikTok, generating strong reach and shares.
- Overall, Heba Boutique built a loyal, repeat customer base and reinforced its position as a top modest fashion brand in the market.
